Max Morley was a 22-year-old Professional Cricketer from Huddersfield when he won the first season of Love Island UK. He entered the villa as a bombshell on Day 14 and immediately caught Jessica Hayes' attention. Max's laidback charm and athletic background made him popular with viewers. The couple won the series with 42% of the vote and chose to share the £50000 prize. After the show Max dated several other reality stars including Naomi Ball from his season and Zara Holland from Season 2.