Sam Bird was a 25-year-old Fitness Instructor from Norwich when he appeared on the fourth season of Love Island UK. He entered as a bombshell on Day 19 and initially coupled with Samira Mighty. Sam later formed a strong bond with Georgia Steel and they became known for their loyal relationship. When faced with splitting up or leaving the villa together they chose to stay as a couple and were dumped on Day 47. Sam became known for his catchphrase and his devotion to Georgia.